Monday 14 November 2011

‘It’s Austin Powers!’ (and ‘A Hard Day’s Night’)

Part-time fashion photographer and full-time International Man of Mystery Austin Powers, played by Mike Myers.
Consider this clip in relation to the April 1966 Time magazine article in the course document pack which popularized the phrase ‘Swinging London’.
– How many of the ‘Pop’ fashions and icons which the article addresses can you identify in this opening sequence?
– How important are these in the ongoing myth of the ‘Swinging Sixties’?


Jay Roach’s 1997 film, the first in the Austin Powers trilogy, pays homage to several British (or US-UK) films of the 1960s, particularly the first two James Bond films Dr No (1962) and From Russia With Love(1963). Above all, however, the title sequence parodies, affectionately, the unprecedented hysteria of early Beatlemania portrayed in the opening of A Hard Day’s Night (Richard Lester, 1964).

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